Social Business Forum Milano Day 2

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Social Business Forum Milano: Day 2 By me on Jun 05, 2012 @YourService. The business world has flipped and small business can capitalize by Frank Eliason (twitter: @FrankEliason )

Technology and social media tools have made it easier than ever for companies […]

Social Business Forum Milano: Day 1

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Here are my impressions of the first day of the Social Business Forum in Milano A dialogue on Social Business Manifesto – Emanuele Scotti, Rosario Sica

The presentation was focusing on Thesis and Anti-Thesis around Social Business

My favorite one is: Peter H. Reiser ?@peterreiser social business manifesto theses #2: organizations are conversations – […]

Social ROI and Social Value models

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Last Friday I had the pleasure to deliver a keynote presentation to the McKinsey BTO team in Frankfurt.

The keynote focused on two topics:

1. How to measure the Return on Investment (RoI) by measuring the re-use of content during sales and project delivery and correlate it with the CRM Win/Lose Rate and Project Margin.

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